Our Remix Process

The Determined has used proven methodologies of innovation in our work for years; working and collaborating with clients, running workshops, teaching students, and even in our own work. Now, we’ve taken the best components from these methodologies to make our own remix.


Design Thinking
+ Define the right problem to solve
+ Explore ideas tangibly
+ Iterate based on feedback

Lean Startup
+ Minimal Viable Product
+ Test early and often
+ Minimize waste and resources

Human-Centered Design
+ Focus on human needs
+ Empathy develops insights
+ Gain a “worm’s eye view”

Thinking Wrong*
+ Conceive the inconceivable
+ Invite serendipity
+ Get uncomfortable

Prototype Thinking**
+ Shorten the time to try new ideas
+ Focus on moments that matter
+ Prototype at the speed of thought


*Marc has worked closely with John Bielenberg since 2009 developing and implementing “think wrong” exercises and approaches while working at Project M and Future.

**Sarah mentored under Tom Chi and J Li of Prototyping Thinking Labs, working as a trainer and collaborator, helping to develop the prototype thinking collateral and methods, as well as training entrepreneurs and teams in rapid innovation and testing methods.

Redesigning the creative process

We’ve done enough creative projects to know what works and what doesn’t. The way design is done now is great, but we know it can be better. The way people are tackling creative challenges now is exposing a lot of waste, frustration, and failure. Because of this, many ideas never see the light of day.

We can’t help but use our strategic way of thinking to redesign the creative process itself.


Fig 1
What most people think the
creative process is like

Most people think the creative process is linear—you start with an idea, you build it, launch it, and then you’re done. When doing something creative, you are inventing something new. This involves uncertainty which many people are not prepared for.

Fig 2
What the creative
process is really like

The creative process is messy. What ends up happening while working with the uncertainties that inevitably come up during the creative process, are setbacks, new discoveries, shifting deadlines, pivots, confusion, doubt, backtrack, etc.

Fig 3
What the creative process is when
working with The Determined

With us, we take you through exercises designed to speed up and condense the messy part of the creative process so you come out with a stronger direction, a better roadmap, and validated ideas. This gives you a solid foundation to realize your idea and often introduces you to better solutions you wouldn’t have otherwise thought of.