We’ve taken the best components of proven methodologies to make our own remix.
The founders of The Determined are experts in both Thinking Wrong and Prototype Thinking, which is the foundation of our Remix creative process. Hit play and see it in action.
These methodologies of innovation have been implemented in our work for years; working and collaborating with clients, running workshops, teaching students.
Thinking Wrong
+ Coming up with fresh approaches to challenges
+ Breaking through roadblocks
+ Uncovering new ideas to explore
+ Using randomness to drive innovation
Prototype Thinking
+ Shorten the time to try new ideas
+ Find the moments that matter
+ Prototype at the speed
of thought
+ Front-load risk
Design Thinking
+ Define the right problem to solve
+ Explore ideas tangibly
+ Iterate based on feedback
Lean Startup
+ Minimal Viable Product
+ Test early and often
+ Minimize waste and resources
Human-Centered Design
+ Focus on human needs
+ Empathy develops insights
+ Gain a “worm’s eye view”
Listen to learn more about Thinking Wrong
Design Thinking? More like Design Doing.
We’ve hacked the classic Design Thinking process with exercises and experiences we’ve learned over the years. Thinking Wrong is useful at the start of the creative process while Prototype Thinking is great at the end when ideas need to be built. A one-two punch in innovation.
Marc O’Brien has worked closely with John Bielenberg since 2009 developing and implementing exercises and approaches towards “thinking wrong” while working at Project M and Future.
Sarah Harrison mentored under Tom Chi and J Li of Prototyping Thinking Labs, working as a trainer and collaborator, helping to develop the prototype thinking collateral and methods, as well as training entrepreneurs and teams in rapid innovation and testing methods.