A selection of our client work
We’ve hacked the Design Thinking process
Marc is an expert in Thinking Wrong which is useful at the start of the creative process. Sarah’s Prototype Thinking skills are great at the end when ideas need to be built. Our process is a great one-two punch in innovation.
Thinking Wrong
+ Coming up with fresh approaches to challenges
+ Breaking through roadblocks
+ Uncovering new ideas to explore
+ Using randomness to drive innovation
Prototype Thinking
+ Shorten the time to try new ideas
+ Find the moments that matter
+ Prototype at the speed of thought
+ Front-load risk
We also jam with these other methodologies
Design Thinking
+ Define the right problem to solve
+ Explore ideas tangibly
+ Iterate based on feedback
Lean Startup
+ Minimal Viable Product
+ Test early and often
+ Minimize waste and resources
Human-Centered Design
+ Focus on human needs
+ Empathy develops insights
+ Gain a “worm’s eye view”
Marc O’Brien has worked closely with John Bielenberg since 2009 developing and implementing exercises and approaches towards “thinking wrong” while working at Project M and Future.
Sarah Harrison mentored under Tom Chi and J Li of Prototyping Thinking Labs, working as a trainer and collaborator, helping to develop the prototype thinking collateral and methods, as well as training entrepreneurs and teams in rapid innovation and testing methods.