Self initiated by The Determined: climatedesigners.org

Showcasing the work of climate designers. Helping companies hire them. And providing resources for design educators to graduate students wanting to work on climate-related work.

We have become known as the “climate designers” among our friends. We love this title. At the same time, we have been meeting a lot of other designers at our Thinking Wrong about Climate Change events who express their desire to use their creative talents towards solving our climate crisis.

We asked ourselves, “Why is a ‘climate designer’ not a thing?” We then answered it with creating climatedesigners.org.

Then we asked ourselves, “How can we make this website resonate with designers so they would want to become ‘climate designers’?”

We sat down and came up with a few adjectives to start;

+ Bold
+ Optimistic
+ Cool

Next, we searched for inspiration online, in magazines, and on the street. We definitely wanted it to look different from other “climate” and “sustainability” brands. What could we create that will make a designer visit the site and quickly say, “Wow! This is cool. I wanna be a part of that.”?

We narrowed down our aesthetics to a few ideas and refined some of the visual elements; a bold typeface, bright colors when highlighting featured climate designers, simple black/gray text to convey our messaging.

The branding around climatedesigners.org is uplifting, positive, and speaks to creative folks. We are excited to apply this soon to various elements; clothing, protest posters, swag, and other design collateral that will encourage designers to sign up and become climate designers. 

Stay tuned!