Business-to-business is still humans-to-humans (B2B=H2H)

Season 2EntrepreneurshipMessagingDesign
Written By Sarah Harrison

We talk to startups, accelerators, and investors who are working on products for B2B, and we get this question:

  • Is Human-centered design valuable when I’m a B2B company? I just want to develop a product that works and get acquired/licensed

They don’t think design, branding, or human-centered messaging techniques apply to them because they’re not going direct to market as a consumer product.

We say, if they thought about their customer’s point of view when crafting pitch decks or sales messaging, they’d have a much easier time winning the funding/partners they want. Their pitch would be powerful and resonate emotionally with the people they are pitching to.

We give a few examples in this 6 minute podcast episode on how we might use human-centered design to solve B2B challenges. Listen now for all the fun!

Sarah Harrison

I HELP EARLY-STAGE STARTUPS & ENTREPRENEURS BUILD THEIR
ONLINE PRESENCE.

The early stages of your business aren’t the time to spin your wheels, polishing everything towards some goal of “perfection”. When you’re just starting out, everything’s a prototype, including your brand, your website, and your messaging.

I can help you put something out there that’s just professional enough so you can start getting valuable feedback, finding out what’s working, what’s not. Then I can help you respond, iterate, and shift, being agile and iterative as you improve your business bit by bit.

http://sarahharrison.co
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